If you think about it, you probably know what fiber is in the clothes you wear (cotton, nylon, etc.) and who made your clothes (Levi's, Nike, The Gap, etc.). Chances are you don't know who actually made the fabric — that step in between fiber and garment. This campaign is meant to bring attention to the company that does that for the focused audiences and industries.
Social media exploded with support with Facebook “Likes” growing from about 5,000 to more than 25,000. The #Prepare4Impossible reached a visibility of more than 300,000.
We achieved all our goals, including receiving several more than 200 case studies we are using in 2016 where these firefighters, utility linemen and military are telling their own "impossible" story of survival.
