With four showroom locations and annual revenues in the high seven figures, Beverley Hills Home Improvements is one of the Toronto region’s largest window and door dealers. The company has been noticing a decline in their return of investment on traditional media advertising (e.g., newspaper) for the last several years. To stay relevant and thrive in the year’s ahead, Beverley Hills wanted to incorporate an effective digital marketing strategy into their marketing that connected the brand to home owners in their geographic markets at all identified stages of the sales funnel. tbk Creative developed an integrated digital marketing strategy to target such consumers with the goals of increasing web traffic, organic search traffic (e.g., Google), and to generate an increase in leads derived from online mediums.
