The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

THE M FACTOR


THE VOICE S9

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Best Tv Rich Media Online Ad

NBC commissioned famed artist Peter Max to paint the coaches for The Voice Season 9 key art. We brought his style and artwork to life in a gorgeous :15 intro animation for The Voice S9 HTML5 Rich Media units. Our entry features 2 versions of the ad 1. the US Weekly takeover with corresponding skin and 2. TV Guide takeover with corresponding skin.

Contributors:

Executive Creative Director: Melodie Smith
Creative Director: Mark Esparza
Motion Graphics : Timothy Adam
Motion Graphics : Zach Smith
Designer: Stephanie Smith
Lenn Fogge: President NBC Entertainment Marketing
Gerry Logue: SVP Print & Digital Creative
Nisha Carthunjarearn: Creative Director, Digital
Kristen Ehlers: Director of Digital Project Management
Emily Epstein: Project Manager

THE M FACTOR CREATIVE

Location: USA