The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Government Website
The Dubai Sustainable Cities Summit (DSCS), is a major international event that aims to provide a forum to debate and present best global practices on sustainability for the built environment. To attract delegates from the private and public sector who have a genuine interest in sustainability, the website had to be content-driven with emphasis on content from speakers (blog) and highlighting the various UAE national strategies that emphasised the country's commitment to sustainability. All this influenced and drove the design and implementation of the website.
Our agency delivered the complete content, design and development of the DSCS website and maintained it throughout the complete project life-cycle. The website features complete event information including; detailed agenda, speakers’ info/bio’s, venue details and a registration section in addition to a blog and media section. To increase the website's visibility and drive traffic, we carried out ongoing SEO refinements to ensure high visibility in search engines. To secure the website from hackers we implemented AntiVirus + Firewall (WAF) 2-in-1 solution providing end-to-end security. This high-end solution thoroughly protected the website from all vulnerabilities throughout the duration of the project.
The DSCS microsite clocked more than 6,688 visits from October 11th to December 22nd, of which 3,645 were unique visitors from around the world. The page also attracted over 1,080 registrations for an event that had a max capacity of 350. Web stream attracted 750 streams and a wide geographic reach both within the UAE and internationally.
Contributors:
| Digital Creative Director : | Hariharan Kuppuswamy |
| Managing Director: | Guy Taylor |
| Managing Director: | Ben Castree |
| Communications Director: | Abdul Karim Samaan |
| Lead Developer: | Sheik Mohamed Kaleel Rahuman |
TAQARABU DIGITAL
Website: www.taqarabudigital.com
Location: United Arab Emirates
About the Agency:
By bringing together outstanding communications with regional expertise that understands the culture and language of the Middle East, Taqarabu Digital offers a fresh perspective to communications in the region. The leadership team has many years of experience working throughout the Middle East, where digital communications and interactive online platforms have become their focus. Whether it's social media strategy, web development or search marketing, our energy is put into making digital communications work effectively, in a unique and competitive market with it's own highly distinctive cultural challenges. Digital applications are central to effective communications and storytelling, whether it's a simple brand message or expressing a more complex strategy.