Hitachi Data Systems (HDS) wanted to build awareness of their robust flash storage solutions in a competitive market as well as fill the sales funnel with qualified leads.
Faction teamed with HDS to create a flash storage campaign, the centerpiece of which was an interactive application. That application, dubbed the “Flash Requirements Finder,” collects information about users’ IT needs and systems and provides a Hitachi solution recommendation based on those details. Simultaneously, the data collected via the application allows HDS to gain a greater understanding of their prospects’ needs and interests, creating insights that could help to make HDS Flash solutions even more useful in the future.
Target Audience
Primary: IT Leadership (VP IT infrastructure, Head of IT Strategy)
Influencers: IT and Storage Teams
Secondary: Application or Analytics Owners