The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best International Business Website
HKTDC Hong Kong Means Business (HKMB) interacts with over 270K subscribers by providing relevant business content to its global audiences through its personalized features. Its responsive design enables audiences to view the content anytime, anywhere via tablets, smartphones and desktop.
HKMB is a global business information portal; its personalization feature will recommend relevant business content to audiences according to their reading behavior and interests. This customization fits for international audiences of different locations, industries and interests; which ease the user-navigation and encourage consuming multi-media content more deeply.
On top of research, success stories and market insights, HKMB also has a well-established event filtering to help global audiences finding related trade fairs according to the event format, industry and location. It gives a holistic view for audiences to navigate HKTDC global relevant trade events.
Using the customization feature, HKMB subscribers will be able to receive e-notification through emails on the updated news related to their interest and industry. Thus, subscriber will always receive up-to-date market information from HKMB.
Objectives:
1. Provide a mobile-optimized experience to engage global business users with up-to-date market intelligence, international trade fairs details and market insights that fit to individual target audience globally.
2. Enhance the overall user experience of accessing and consuming HKTDC's market insight and business content based on users’ interests and reading behavior through personal customization.
3. Hong Kong Means Business becomes the essential engagement point of Hong Kong Trade Development Council from a marketing and informational perspective in worldwide.
Contributors:
HONG KONG TRADE DEVELOPMENT COUNCIL
Location: Hong Kong
About the Agency:
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to promoting Hong Kong trade. Its mission is to explore opportunities for Hong Kong companies, especially small and medium-sized enterprises (SMEs), and connect them with business partners around the world. In striving to be the best trade promotion organisation in the world, the HKTDC is committed to: - developing and expanding new frontiers by exploring, learning and innovating - creating and delivering value to our customers building on Hong Kong’s economic success through global business - maintaining trust, respect and openness in all our relationships