Our audience was our Casino Industry client base of marketing and operation executives. The goal was to send them a holiday greeting. Our concept was a holiday radio program to deliver something personal from the staff at Marketing Results, but also give a nod to the future of car dashboard technology. This will be hub for players' smartphones connecting them to our client's mobile app and digital marketing platforms. What's old is new again. Traditional holiday music and imagery delivered through new radio and dashboard technology.
MARKETING RESULTS, INC.
Location: USA
About the Agency:
Located in Las Vegas, Nevada and Sicklerville, New Jersey, Marketing Results is a full-service marketing and communications agency that specializes in marketing for the best brands in the casino industry. Marketing Results provides end-to-end casino marketing to ensure the best possible client results. The company is engaged in creative services and all aspects of communications, campaign management and consulting for casinos throughout North America continuously for 25 years.
