The Web Marketing Association is proud to present this 2017 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Travel Social Media Campaign
The goal of the campaign was to engage mobile users with Cheapflights search and raise awareness for the Cheapflights search products.
Cheapflights has always been a pioneering travel technology company, following a mobile-first strategy. Mobile is a key growth priority for Cheapflights — 63 percent of traffic and 54 percent of revenue now come from mobile.
The challenge is that most people only download 3–4 travel apps. The traditional app marketing spaces are highly competitive and re-engaging users with apps after the initial download is difficult. To keep users engaged, it’s important that the mobile technology evolves in line with users’ mobile and social media behaviours. So Cheapflights asked:
“How can we use social media to compete in this noisy marketplace, and engage users in an intuitive and innovative way on mobile?”
So when, in April 2016, Facebook announced they were releasing Messenger tools for developers, it opened the door for Cheapflights to explore mobile messaging services with travel search technology on a global scale
The aim was to create a useful travel tool that combined multiple benefits you would normally only get from downloading multiple apps.
Contributors:
| Creative Director - Uncle Grey: | Thomas Ilum |
| Client Service Director - Uncle Grey: | Charlotte Porsager |
| Head of Social, Product Marketing and Digital Campaigns - Cheapflights: | Pleasance Coddington |
| Digital Campaigns Manager, Cheapflights: | Lydia Curtis |
| Digital Campaigns Specialist - Cheapflights: | Jack Batcheler |
| Social Media Campaign Executive - Cheapflights: | Will Page |
CHEAPFLIGHTS
Location: UK