Goal of campaign
Because MoistureShield® composite decking is the only decking that can be installed on the ground, in the ground, or underwater, your options for building your deck are endless. Too many times builders and homeowners are given limitations to where they can install their deck. MoistureShield wants builders and homeowners to know that with MoistureShield, you can say “yes” to the deck of your dreams.
Audience
For this campaign, MoistureShield wanted to reach homeowners, builders, and contractors. In order to reach each of these audiences successfully, an integrated campaign across multiple channels was the optimal solution.
The Facebook Instant Win was targeted towards builders and homeowners in an effort to keep them returning to the MoistureShield Facebook page each day to get ideas for deck possibilities using MoistureShield composite decking.
The Pinterest Pin to Win was intended to carry this momentum of decking possibilities MoistureShield provides by targeting homeowners on Pinterest to re-pin MoistureShield decks. Users could also see different boards on the MoistureShield Pinterest page to help inspire them.
The Contractor Review section was designed to close the campaign by targeting contractors who have used / installed MoistureShield decking. This allowed MoistureShield to receive feedback on their products, and also provided examples to share on Facebook to the homeowners and builders.
