In 2016, Sparks Grove created Delta’s B2B digital advertising campaign targeting Corporate Travel Managers. Corporate Travel Managers are primarily concerned with maximizing the value they receive from their travel partners and programs. Knowing this, Delta’s B2B digital advertising campaign focused on raising awareness of Delta's industry-leading products and services and the value provided to the Corporate Travel Managers, their company and their travelers. Delta reaches the Corporate Travel Manager through Businesstravelnews.com, a popular trade publication among this niche target audience.
SPARKS GROVE
Location: United States
About the Agency:
At Sparks Grove, we apply design thinking to plan, make, and execute experiences across the entire experience chain. We use insight, foresight, strategy, design, and development to transform businesses to more human centered, purpose-driven organizations.
