The client holiday gift has become an annual tradition for most agencies and consultants, as a way of saying 'Thank You' and showing how much we appreciate them. But how many clients actually like the gift they receive? How many use it once and forget about it? This year, we challenged ourselves to up the ante with our gift.
Our agency had just gone through a rebrand after a merger, and we wanted to showcase the collective talent of the new agency to our clients - some of which were just getting to know our full capabilities. So, our goal was to bridge the digital and physical Worlds with a memorable holiday client gift that showcased our strategy, creative and technical execution using a new medium for marketing - a custom Alexa skill. The campaign included the physical mailer, email, social posts and an un-boxing video of the branded Amazon Echo dot.
