Set with the task to redesign their current website, we knew our audience was three-fold. First, the site needed to talk to those who support Covenant House’s powerful mission through action, such as volunteering; second, those who lend support through donations; and third, the young people in need who look to Covenant House for support.
Keeping these three crucial groups in mind, we developed a streamlined user experience. Clean design and copy strategically work together to speak to these audiences, with unique technological features to enhance each visitor’s journey through the site.
An interactive quiz educates the user on various charitable giving plans, a special maps element which zoom in on locations to help individuals locate their nearest shelter and also provides other resources for religious and governmental assistance if no shelters exist nearby. Website visitors can even virtually meet some kids at Covenant House and read their stories.
Overall, the newly redesigned website revitalized Covenant House’s online presence for the current era, enforcing a strong focus on the mobile experience.
