The Web Marketing Association is proud to present this 2018 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Publishing Website
The Magic Tree House is an American series of children's books written by American author Mary Pope Osborne and published by Random House Children’s Books. The first Magic Tree House book was published in 1992 — introducing the world to Jack and Annie, a brother and sister who discover a magical tree house filled with books. Since then, the magic tree house has whisked Jack and Annie — and lucky readers — on many more adventures through time to different places around the world. Sudden was chosen by Random House Children’s Books to help reboot the brand and upgrade its digital efforts, including a new site and games that promote the Magic Tree House series.
PROJECT CHALLENGES
• Upgrading a very popular site with a large existing avid fan base (both young and old) while staying true to the original brand
• Creating a child targeted site that also provides excellent companion information for both parents and teachers
• Promoting and providing easy access to a very large catalog of fiction and non-fiction Magic Tree House titles
• Designing and developing a very large-scale mission based game that promoted each and every title in the series
• Porting a large audience of registered users into a new database of Magic Tree House games
• Providing in-class resources and activities to promote reading through the Magic Tree House series
Contributors:
| CEO/Chief Creative Officer: | Bob Holmes/Sudden Industries |
| COO/Executive Producer: | Lan Wong/Sudden Industries |
| Executive Producer: | Alison Folino/Random House Children's Books |
| Head of Technology: | Joel Mellin/Sudden Industries |
| Project Manager: | Rhys Warburton/Sudden Industries |
| Executive Producer: | Sam Im/Random House Children's Books |
| Tech Lead: | Alen Balja/Sudden Industries |
| Art Director: | Dragan Grubesic/Sudden Industries |
| Producer: | Hanna Lee/Random House Children's Books |
| Tech Director : | Stephanie McKinley/Random House Children's Books |
SUDDEN INDUSTRIES
Website: www.suddenindustries.com
Location: USA
About the Agency:
Sudden Industries (Sudden) (www.suddenindustries.com) is an award-winning, privately held digital agency based in New York City. Sudden was founded over 20 years ago by entertainment and media veteran Bob Holmes. Sudden provides strategic, creative, and technology solutions to some of the world’s best kids, family and education brands, including PBS, WNET, Nickelodeon, Pearson, the US Dept. of Education, WTTW, the Committee for Children, DHX, Barnes & Noble, Mad Science, Simon & Schuster, Random House and Houghton Mifflin Harcourt. Sudden’s solutions have included responsive websites, games, apps, content management systems, ecommerce portals, and kiosks for digital education products such as Nature Cat, Cyberchase, Magic Tree House, Poptropica, Funbrain, Nick Jr. Boost, UMIGO, Galactic Hotdogs, Sparknotes, Mind Yeti, Carmen Sandiego and Adventure Pig. Sudden is known as a market leader based on the quality of its work and has been recognized over 75 times by prestigious awards including: The Webbies, The One Club, The Art Directors Club, The Web Awards, The Communicator Awards, the Daveys, the IAC Awards, and the Mobile Awards.