The OAK + FORT audience seeks uncomplicated designs that focus on relevance and timelessness. The brand fosters individuality and uniqueness by offering versatile and functional pieces to enhance their customer's personal style.
The goals of this campaign included:
1. Grow e-commerce revenue through new customer acquisition
2. Support retail stores across Canada and the US in hitting their sales targets
3. Raise awareness of new store locations and drive attendance for opening events
4. Drive awareness and attendance for major sales events (e.g., warehouse sales)
5. Measure sales outcomes from digital across both e-commerce and in-store purchases.
