The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Transportation Online Campaign
AMCN ads catch eyes—and more than a few clicks
THE TARGET
AirMedCare Network, the largest air ambulance network in the U.S., wanted to unlock new emerging prospects interested in membership for their Emergent Air and Fly-U-Home services. The campaign aimed to utilize strategic display ads on the AccuWeather website targeting Emergent Air content toward “weather watchers” who monitored the daily forecasts and FUH content to “potential travelers” based on user interests, zip codes, and browser history.
THE CHALLENGE
Concisely educate prospects on the peace of mind that Emergent Air and Fly-U-Home provide while also enticing them with a special offer. Immediately inspire with engaging brand content that drives impressions throughout September in spaces ranging from 300x50 to 970x250 pixels on Accuweather.com, the Accuweather mobile site, the AccuWeather app, cross platform custom heroes, and added value mobile web heroes.
THE ANSWER
How you do you say a lot in a little space? How do you grab a prospect’s attention in something as cluttered as a modern-day webpage?
Movement. Clarity. Precision.
We created a distinct template for the ads that utilized sweeping animations, strategically minimal copy, and a message-enhancing design built to feature our strong, tiered gift card offer based on the level of membership purchased to excite prospects.
(See full entry on landing page)
Contributors:
| Executive Creative Director: | Kris Geist |
| Global Creative Director: | Christine Cucuzza |
| Junior Art Director: | Maggie Goodner |
| Junior Copywriter : | Aron Liebig |
| Traffic Manager: | Danielle Mishkit |
| Director, CX Strategy: | Tracy Mueller |
ZETA GLOBAL
Location: United States
About the Agency:
We're Zeta Global, a data-driven marketing technology company that helps brands acquire more customers, keep the ones they have for longer and grow their value. We create personalized customer experiences by leveraging strategy, analytics, machine learning and award-winning creative that ignite a perpetual dialogue between brands and their customers. Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta has grown to more than 1,200 professionals operating out of 25 offices across the globe. Our SaaS-based ZetaHub platform has been recognized as an industry leader by Gartner, Relevancy Group and other top-tier analysts. Zeta is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India.