The Web Marketing Association is proud to present this 2021 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Travel Integrated Ad Campaign
Develop an integrated campaign for Chattanooga Tourism Co. that captures the essence of the brand and inspires travel to Chattanooga while setting out to accomplish the following:
Business Objectives:
1. Drive visitor demand
2. Promote and develop visitor experience for Chattanooga’s economic and social prosperity
3. Communicate relevancy and viability of the organization within the community
4. Increase business development
Communication Objectives:
1. Promote general leisure brand through the lens of the brand promise – We absolutely refuse to let you feel like a tourist.
2. Leverage nature/outdoors and arts/culture offerings
3. Promote seasonally relevant content
4. Communicate welcoming nature of destination by ensuring content accurately represents diversity
Our advertising was geared toward a regional audience of avid travelers, skewing female, ages 25-54, who aligned with the following behavioral segments: families, nature lovers, art and history buffs, and amenities seekers.
Contributors:
| Chief Marketing Officer, Chattanooga Tourism Co. : | Dave Santucci |
| Marketing Manager, Chattanooga Tourism Co.: | Sean Phipps |
| Cultural Tourism Director, Chattanooga Tourism Co.: | Donna Elle Harrison |
| Digital Marketing Manager, Chattanooga Tourism Co.: | Kami Rowe |
| Account Director, Miles Partnership: | Jordan Kuglitsch |
| Account Manager, Miles Partnership: | Mattie Hannigan |
| Vice President, Creative Director, Miles Partnership: | Neal Alfano |
| Vice President, Brand, Miles Partnership: | Jordan Wollman |
| Brand Strategist, Miles Partnership: | Jeff Wollman |
| Director of Film & Video / Executive Producer, Miles Partnership: | Brianne Maciejowski |
MILES PARTNERSHIP
Website: www.milespartnership.com
Location: USA
About the Agency:
Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.