By catering to the American Lung Association's mission and responding to their needs as a nonprofit, we crafted a website that streamlined interfaces, empowered internal stakeholders to update & control content, and communicated the association's values and reputation of contributing to global lung health in 2020.
The partnership between Rise and American Lung Association has resulted in exceptional performance improvements for the brand and several industry awards, including the dotCOMM Awards, Hermes Creative Awards, and WebAwards.
- Organic sessions up 20%
- New users up 21% and Users overall from organic at 23%
- Conversation rate up 273%
- Page load time improved by 20 seconds
Other benefits include:
- Completely new brand with stronger web presence
- Easier and more intuitive site navigation
- Localized and more relevant content based on geolocation for personalizatoin
- Improved site visibility
- Improved site speed
