The Web Marketing Association is proud to present this 2022 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Pharmaceuticals Website
TARGET AUDIENCE - Patients - those researching treatments for CINV or Post-Operative Pain or those looking for more information on a prescribed treatment. - Medical Professionals - Those who actively prescribe and influence how the products are used - Investors - as Heron is a public company and its key that when investors visit their site, they feel that they are engaging with a mature commercial stage company - BioTech/Phamra Industry Professionals - industry players who are looking to get a better understanding of what where the company is going, its pipeline and overall direction - Key Opinion Leads - of thought leaders who ideally know who Heron is but are folks that we would like to influence and inform. - Lay People - People who want to understand of all that Heron does and how they help their patient community. Goal I: o We needed to redesign the site in order to reflect the mature, commercial stage of the company and be very patient-focused in that it should also reflect the impact that Heron is making on the pharmaceutical industry and patients with cancer and pain Goal II: The Redesigned site needed to actively showcase the many sides of the company, such that users can quickly and easily engage with their area of interest while being able to grasp other aspects of the company. Our Focus (patient information) Medical Professionals (information for physicians and other medical professionals) Current product portfolio & pipeline Recruitment Investor Resources
Contributors:
| Director, Client Services: | Ty Velde |
| Associate Creative Director: | Jessica O'Brien |
| Senior Interactive Designer : | Alex Bixby |
| Senior Web Developer: | Patrick St. Onge |
OVERDRIVE INTERACTIVE
Location: USA