This video features a unique perspective from Alissa Earle, PhD, Principal Data Scientist, who as a doctoral candidate at MIT working on NASA missions, saw firsthand how data and modeling can provide insight and solve problems where intuition fell short. Alissa walks us through how using the same data science methods as astrophysicists, community banks and credit unions can harness data to uncover patterns and build relationships with consumers.
The goal of this video is to prompt banks and credit unions to consider how confident they are that they’re uncovering the right patterns in their data to drive new insights. Using real lessons from NASA’s mission to Pluto, community financial institutions can compare their performance with what is happening across the industry and make insightful, data-driven decisions.
