To launch Norwegian Viva, our second new ship in a new, cutting-edge class of ships, an aspirational 360-degree campaign was created around the strategic positioning “Live It Up.” Because those who live it up have the best stories to tell. They’re the first to arrive and the last to leave. They explore further and are at the forefront of exciting new experiences. The website was a critical part of the launch because all videos, collateral, print ads, direct mail and email linked to the website to drive awareness and engagement. Stunning renderings and aspirational copy invited and inspired both past guests and consumers who have never cruised with Norwegian to experience our newest ship and Live It Up.
