Audience: Travelling Canadians / Students / Visitors to Canada
Campaign Goal: The goal of this campaign was to promote awareness and purchase of Manulife Travel Insurance.
Souvenirs are mementos of our vacations and adventures. But it’s important that we bring back the right souvenirs – not unexpected health costs incurred while travelling due to illness or injury.
Consider the vacation tee the ultimate ubiquitous travel souvenir. To raise awareness of Manulife Travel Insurance, we developed a line of t-shirts, a conference booth and marketing materials for the Manulife Travel Insurance Team. The “Bring Back The Right Souvenirs” campaign appeared at various travel trade shows across Canada, encouraging future travellers to make sure they have the necessary coverage when away, so that they return home with the right souvenirs and not unwanted medical bills.
