Audience: CAA members and Canadians between the ages of 30 and 60.
Campaign Goal: These online videos are part of an integrated strategic platform for CAA. They focus on all the important life moments that our customers experience – and emphasize how important it is to help protect every moment with life insurance. The video series included such life milestone moments as: 1) The birth of a new baby 2) Buying a home 3) Retirement, the next chapter in life. The videos appeared on the CAA Term Life Insurance site and various social platforms.
