Best Events Online Campaign, Best Medical Online Campaign, Best Small Business Online Campaign

International trade fairs and sourcing modes have undergone dramatic changes in the wake of the COVID-19 pandemic. the Hong Kong Trade Development Council (HKTDC) has launched the hybrid exhibition model EXHIBITION+ to strengthen its exhibition platform. The HKTDC Hong Kong International Medical and Healthcare Fair (Exhibition+) is an annual event held in May, providing a remarkable hybrid platform for medical and healthcare suppliers to showcase innovative products. This prestigious event attracts top buyers from related industries worldwide. It presents a prime opportunity to boost business and gain exclusive access to key industry players.

The hybrid model comprises four key elements: the physical trade fair, the AI-enabled business-matching platform “Click2Match”, the offline-to-online connection “Scan2Match”, and the year-round sourcing platform “hktdc.com Sourcing”.

The AI-enabled business matching platform “Click2Match” enables buyers and exhibitors to proactively find partners based on recommendations before, during and after physical trade fair period. Users can schedule in-person and online meetings using the platform's video conference functions. The platform also integrates translation tools for instant messaging and file sharing among global traders.

The "Scan2Match" function revolutionizes buyer-exhibitor connections at the physical trade fairs. By scanning exhibitors' QR codes, buyers can seamlessly transition from offline to online engagements such as initiating chats, making enquiries, scheduling meetings, viewing product details, adding favourites, and exploring the e-floorplan within the app. Users can continue their business discussions with exhibitors beyond the fair, fostering ongoing collaboration and communication.

Buyers can continue their sourcing journey on “hktdc.com Sourcing”, which is a trusted online marketplace that facilitates year-round sourcing. Buyers can easily search and browse through even more innovative medical products using an advanced search engine. The platform ensures the credibility of supplier information through verification by renowned authentication companies like Dun & Bradstreet and Intertek. Additionally, the platform offers translation services in 21 languages to cater to a global audience.
The Hong Kong International Medical and Healthcare Fair (Exhibition+) provides a platform for flexible sourcing and promotional activities in the medical and healthcare industry, extending beyond physical exhibitions, and enabling continuous communication and collaboration between traders throughout the year.

Contributors:

HONG KONG TRADE DEVELOPMENT COUNCIL

Location: Hong Kong