The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Travel Online Campaign
Ocala/Marion County, Florida, captivates audiences with an enchanting visual journey that brings to life the unique wonders of the destination. Branded as Florida's Natural Wonder, the campaign leverages engaging imagery, drawing consumers into the mesmerizing blue springs of Rainbow Springs State Park and Silver Springs State Park. Strategically placed digital ads in October 2023 through Ad+genuity, Nativo, Undertone, and a digital out-of-home campaign amplify the campaign's reach. Undertone's creative placement features a page grabber unit, interactive pre-roll, and video adhesion unit. Nativo contributes with an in-feed unit, companion banners, and an article landing page. Ad+genuity takes it a step further with Vistart Digital Out-of-home, online video, connectedTV, and display placements. The impact is not just in numbers but in engagement: ● A staggering 14,086,293 impressions created a ripple effect. ● 64,439 link clicks showcase an enthusiastic audience response. ● A commendable 0.46% click-through rate signifies the campaign's effectiveness. Ocala/Marion County's campaign stands out not only for its impressive metrics but for its ability to transport viewers into the heart of Florida's Natural Wonder, enticing them to experience the destination's beauty firsthand.
Contributors:
| Tourist Development Director, Ocala/Marion County: | Loretta Shaffer |
| Tourist Development Manager, Ocala/Marion County: | Sky Wheeler |
| Marketing and Communications Supervisor, Ocala/Marion County: | Jessica Heller |
| Brand & Content Coordinator, Ocala/Marion County: | Danielle Neron |
| Senior Project Manager, Miles Partnership: | Hayley Radich |
| Media Planner, Miles Partnership: | Lindsey Sullivan |
| Paid Social, Miles Partnership: | Carolyn Silverberg |
| Senior Account Director, Miles Partnership: | Illeana Frascone |
| Senior Vice President, Miles Partnership: | Ryan Thompson |
MILES PARTNERSHIP
Website: www.milespartnership.com
Location: USA
About the Agency:
Miles Partnership markets destinations and hospitality businesses by working with state tourism offices, convention & visitors bureaus, hotels and other organizations in the tourism industry to create forward-thinking digital and print content marketing solutions.