Best Lgbtq Online Ad, Best School Online Ad

TrueGiving is Infillion’s community-building arm, dedicated to using our advertising expertise and resources in service of purpose-driven nonprofits and organizations that align with our company values. One of those nonprofits is the Point Foundation, a scholarship fund that provides financial aid for LGBTQIA+ college-bound students in the United States. This pro bono campaign was aimed at spreading awareness of the obstacles that LGBTQIA+ students often face, and the resources Point provides them with to overcome these hurdles and to make a valuable and significant impact on society. Upon researching Point’s mission and messaging, Infillion’s TrueGiving team decided to create a Carousel unit, part of the company’s turnkey suite of units that are optimized for ease-of-use, application of assets, CTR and VCR. This campaign took testimonials from several of Point’s scholarship recipients and shared them in a carousel format, alongside statistics of what queer students are up against in higher education (compared to non-queer students). The goal of this campaign was to garner donations and help Point enact change by giving LGBTQIA+ students a fighting chance to pursue higher education. It certainly made an impact, with 53 seconds average time spent (6 seconds above industry average), 1.7 average interactions, and a .3% click through rate. Furthermore, there was a 37% increase in awareness of the Point Foundation. Infillion’s TrueGiving was immensely proud to work with this wonderful organization, and will continue to provide pro bono work for nonprofits to succeed in the digital space alongside for-profit players.

Contributors:

INFILLION

Location: United States