The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Pharmaceuticals Social Media Campaign
With a quirky voiceover and adorable cat talent, our Choosy Kitty video addresses a wide consumer audience on TikTok—in fact, everyone who is eligible for a COVID-19 vaccine! Our goal was to show consumers that just as Choosy Kitty has his preferences, you too can be choosy about your next COVID-19 vaccine. We needed to get the word out in a disruptive, entertaining, and memorable way that there is another option besides mRNA
vaccines: the Novavax COVID-19 Vaccine, Adjuvanted. It’s not an mRNA vaccine—it's a traditional, protein-based option.
Contributors:
| Chief Creative Officer: | Dina Peck |
| Associate Partner, Group Creative Director: | Tom Galati |
| SVP, Associate Creative Director, Copy: | Caroline Fish |
| VP, Associate Creative Director, Art: | Danielle St. Pierre |
| VP, Group Copy Supervisor: | Jennifer Cohen |
| Art Supervisor: | Tatyana Petra |
| Senior Copywriter: | Julia Pretsfelder |
| VP, Group Account Director: | Suzanne Quinn |
| Senior Account Executive: | Sean Gunther |
| Senior Video Editor: | Nate Platzner |
PATIENTS & PURPOSE
Location: United States