The Web Marketing Association is proud to present this 2024 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PATIENTS & PURPOSE


TRIKAFTA ADHERENCE CAMPAIGN

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Best Pharmaceuticals Online Campaign

TRIKAFTA's new campaign celebrates the people taking it and encourages them to keep reaching for more while staying on track with treatment.

Contributors:

SVP, Account Director: Nimeeta Kaur
SVP, Creative Director, Art: Ryan Bell
VP, Associate Creative Director: Susan Falco
VP, Art Supervisor: Sarah Schoenfeld
VP, Digital Design Lead: Dave O’Connell
SVP, Creative Director, Copy: Kieran Alling
VP, Group Copy Supervisor: Pete O’Donnell
VP, Editorial Group Supervisor: Marla Garfield
Group Account Supervisor: Kaite Wirth
Senior Project Manager: Usha Latif

PATIENTS & PURPOSE

Location: United States