The Web Marketing Association is proud to present this 2025 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Insurance Integrated Ad Campaign
Dental insurance is about more than sparkling white teeth. It’s about protecting your overall health and having peace of mind just knowing you’re covered. Delta Dental can help people from all walks of life. This acquisition campaign celebrates the uniqueness of the individual – and the coverage that supports you “for whatever makes you smile.”
We created ads for Google, Meta and LinkedIn featuring fun and eye-catching images of people enjoying some unique hobbies or occupations paired that with copy supporting the value propositions for dental insurance and Delta Dental. This approach of leading with fun and following with sales was a winning combination. Our 19% CTR on Google was more than 6x the industry average, and our average CPC on Meta decreased significantly from the previous year.
Contributors:
| Creative Director: | Jim Deeken |
| Sr. Manager Brand Content: | Nina D'Iorio |
| Manager, Design: | Brittney Cruz |
| Sr. Creative Strategist: | Alyssa Myers |
| Sr. Brand Copywriter: | Peter Lee |
| Sr. Visual Designers: | Flora Morrow and Hannah Ayla |
| Social Media Manager and Sr. Consultant: | Zelly Lodin and Melissa Van Dyke |
| Digital Marketing Manager and SEM Consultant: | Ines Rodriguez and Leon Mitchell |
| Marketing Manager and Sr. Marketing Specialist: | Brandy Petricka and Cherie Roberge |
| Sr. Project Manager: | Lisette Mauro |
DELTA DENTAL
Location: US
About the Agency:
Delta Dental of California, Delta Dental Insurance Company, Delta Dental of Pennsylvania and affiliates provide dental coverage in 15 states, D.C. and Puerto Rico.