To develop a campaign that would appeal to a younger Gen Z audience while maintaining the trust and loyalty of the current Baby Boomer members. CUONE wanted to address its lack of brand recognition in a competitive market and humanize its brand in a way that engages both younger and older members.
CUONE partnered with TMV Group to create a welcoming, relatable campaign titled “Everyone Belongs,” focusing on bridging generational gaps and illustrating the commonalities between different age groups when it comes to financial needs.
