Vermont Public Radio was about to launch a new classical station while turning its flagship station into an all-day news and talk station. It charged Kelliher Samets Volk with getting this message out to a core group of Vermonters.
We chose online because we could geo-target and behavioral target the audience. We chose dynamic banners so we could let people listen and experience the change in programming instantaneously by streaming live audio through the banner (PointRoll tells us that this is the first time they’ve done so). The schedule updates automatically so you can see what you’ve missed and what’s to come.
Our interaction rate for this campaign is running between 10% and 11%.
