SoftVu is a marketing automation leader serving many industries including financial services companies. The rich media online ad targeted online lenders who are striving to gain more conversions and close more loans. The business-to-business animated piece clearly outlined the SoftVu solution and showed lenders how SoftVu marketing automation combined with marketing campaigns can effectively help them gain sales. The key objective was to increase interest in SoftVu from online lenders who need a way to extend their presence through email to their own customers. Lenders are able to visualize clearly from the rich media online ad how SoftVu sends email communications through email and alerts the loan officer through view notification when their message is indeed being viewed. The rich media online ad was used in an effective email campaign for SoftVu to online lenders nationwide and continues to generate leads and interest in the company today.
