The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Telecommunication Rich Media Online Ad
The series of mobile movies on LifeWithLG.com is a unique and fresh way to promote LG’s latest and greatest mobile phones. The scenarios are exaggerations of situations that our target market might find themselves in. While giving the viewers a laugh, they also make sure to highlight the main features of the specific phone that plays an important role in each mobile movie. This is 10 in a series of 12 (ten currently released). In this video, our main character is out on the town in a busy club, and faces the inevitable long line at the ladies' room. By using her LG Voyager, she distracts the other girls and makes it just in time.
The videos are within the VIP Pass portion of LifeWithLG.com. The videos, as seen here, were also placed on YouTube, as well as iTunes and Digg to drive additional traffic to the site. To watch the video on LifeWithLG.com, please visit http://www.lifewithlg.com/mobile-movies, sign in, and click on the appropriate video. (The username is "testuser" and the password is "testuser".)
LifeWithLG.com was created to support LG’s grassroots marketing/PR efforts. The primary target is image-conscious, tech-savvy 18 to 25 year olds, in addition to a secondary target of 26 to 35 year olds. This site has an increased emphasis on product offerings and resulting sales than LG's previous site.LifeWithLG.com was created to support LG’s grassroots marketing/PR efforts. The primary target is image-conscious, tech-savvy 18 to 25 year olds, in addition to a secondary target of 26 to 35 year olds. This site has an increased emphasis on product offerings and resulting sales than LG's previous site. The site has approximately 1,300 active "VIP" members. On average, 8,675 unique users visit the site per month.
(Access VIP content, including the Mobile Movies, with username “testuser” and password “testuser.”)
Contributors:
| Creative Director: | Christopher Cashdollar |
| Art Director: | Andrew McDonald |
| Designer: | Jon Elison |
| Developer: | Neelima Guttikonda |
| Developer: | Archana Velagapudi |
| Designer: | Michael Johnson |
| Developer: | Archana Velagapudi |
| Developer: | Tim Shortt |
| Copywriter: | David Papa |
| Producer: | Sara Moody |
TMX COMMUNICATIONS
Location: USA