This interactive ad and in-banner game targeted Fortune 500 advertisers and, more specifically, their advertising agencies. The goal was to show marketers and creative leaders that Yahoo! can help you reach the right people in the right place at the right time with smart, innovative creative solutions. In this execution of our Marketing Engine hero campaign, we partnered with Ty Montague, the Chief Creative Officer and Co-President of JWT New York to show that highly creative people have depended on Yahoo! to fuel advertising campaigns. By inviting people to be like Ty—and tell their own story with Yahoo! by creating a Mad. Ave. Lib—we gave a nod to the Madison Avenue agencies and engaged potential advertisers with a fun spin on our business-to-business campaign. The ‘Send to a Friend’ option at the end of the ad allowed people to share this engaging ad with others in the industry, further spreading our message to our target audience.
