Designed to promote Atlanta and its multitude of offerings, this interactive ad/micro-site combines multiple experiences in one cohesive and interactive medium. The interactivity, niche experiences and “What Captures You” tagline were all developed by the interactive agency as a supplement to a greater Brand Atlanta initiative that would better market the city to locals and residents from surrounding areas in addition to leisure travelers. The campaign audience therefore was quite substantial and diverse; hence the need for multiple experiences that would appeal to consumer with a wide variety of interests. The ultimate goals were be to promote Atlanta as a destination and encourage visitation and increased resident activity, connect consumers with the destination and brand via an innovative and interactive medium and encourage vial marketing.
