The new Adventures by Disney site is a redesigned website targeting very affluent families to interest them to vacation on the Adventures by Disney guided family vacations to destinations around the world. The look and site graphics were upgraded to better capture the activities offered on these trips, focus on our distinctive adventure guides and richer media to better showcase these unique vacations. The site is more interactive to involve families in planning and researching online, and the content has been streamlined to focus only on the trip information and brochure and video orders which are strong in generating bookings. We also added a new Trip Selector/search tool to help users find destinations that meet their needs.
