This online campaign delivered over 178 million impressions within the target international audience. Results included an open rate of over 74%, and a click-through rate of 23.95%. Online hotel and package bookings via the Toronto Tourism site was the primary goal, optimized for high value customers who desired a unique holiday experience. Banners can be viewed at: http://usdmdev.net/Toronto/banners/atlas.html and http://udsmdev.net/Toronto/banners/atlas2.html
