THE OBJECTIVE:
Position Ask.com as the place to find answers to all of life's questions.
THE INSIGHT:
Our ability to question the world around us is uniquely human.
Some of our questions are simplistic and serve a specific function, for example "Where's the closest hospital?", "What's the weather in San Francisco?", and "How old is Barack Obama?".
Some of our questions are profound and potentially unanswerable, for example "Where did we come from", "Is the universe infinite?", or "Are all men
created equal?".
These questions, and the countless others that are out there, are important because each yields an answer that helps us move forward.
All we have to do is to "just ask".
THE IDEA:
Create an integrated campaign that distributes questions and then positions Ask.com as the place to get the answer. Each execution features one question and then drives the user to the actual answer on Ask.com.
