The goal is of the ballistics calculator is to provide shooters and hunters with the most accurate ballistics data giving them an edge at the range or in the field.
The competitive advantage Winchester’s ballistics calculator has is that it:
Provides ballistic data in an engaging and visual appealing interface
Provides supplemental cartridge information such as images, description, BC, etc. enabling the end-user to make an informed decision and ultimately incent them to purchase Winchester Ammunition in-store.
The solution provides multiple channels in which to promote the calculator and Winchester brand…Surface (trade shows, retail events and openings), Web (site visitors) , DVD (direct marketing, leave behinds), or .exe (users can download to their machine, Winchester field sales reps can demo off laptops).