As a branding agency, chlorophyll helps brands realize and live up to their own truth. Under the leadership of Kiran Khalap and Anand Halve, it comprises of a dedicated team of people who are extremely passionate about branding.
The online presence for chlorophyll has been hence visualized as a series of conversations on branding. The links are in fact actual branding queries that are answered by Kiran Khalap and Anand Halve.
The site USP is that it does away with the traditional 'top or side navigation'. Instead it urges the user to 'experience' chlorophyll vis-à-vis conversations involving streaming video and adobe flash animations.
The site has been developed entirely in adobe flash with the help of XML and extensive usage of streaming video. The videos stream from a special flash media server, making for a smooth viewing of all conversations.
Keeping in mind fluctuating bandwidth issues of users, a 'text version' has been provided with each conversation.
Requirements of discerning users are catered to with a 'fact sheet' and 'contact us' within easy access.
There is also a 'start a conversation' link which urges users to post their queries, either 'brand-related' or otherwise to Kiran & Anand. All this adds up to a unique one-on-one experience for the user.
