These ads were aimed at company owners and human resources directors in smaller companies who have an interest in their organization’s health care costs.
Premera created a Know Your Numbers Web site aimed at employers who want to find ways to help their employees take the first steps toward a healthier lifestyle. This online ad unit presents top-level information about the Know Your Numbers program, encouraging users to visit the site to get registered and take advantage of free materials to use in their offices to help educate their employees on what they can do to take control of their health.
