Quebecers don't have a great perception of Alberta. They believe that this destination has nothing much to offer besides cowboys and cattle. In addition, they strongly believe that the principal attraction of the province, the Rocky Mountains, is located in Bristish Columbia. To change this perception, we created a Web campaign presenting the principal attributes of the destination, these being the most sunny days of any province in Canada and the Rocky Mountains. Here is the sunny side of the Rockies.
