The takeover ad was designed to promote the release of the latest in the James Bond film series, “007: Quantum of Solace.” Because the placement ran only for one day, Sony’s goal was to maximize impact and reach with images, video, and animation in the iconic Bond style. Within the parameters of this marquee placement, the ad opens with a classic action sequence from the film, incorporates behind-the-scenes footage, and a gallery with over 50 images from the movie.
