The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

DOOR C AT CARLSON MARKETING WORLDWIDE


CARLSON HOTELS WORLDWIDE / REGENT (DOORMAN)

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Best Advertising Online Ad

This banner ad uses a photograph of a hotel entry to highlight the beauty of Regent hotels. Also, the door man in the photo is animated to help bring the property, as well as Regent¹s tagline, ³Live the Luxury,² to life. This ad, placed on Economist.com, was designed to secure Regent as a luxury brand in consumers¹ minds and entice them to live the luxury themselves.

Contributors:

VP, Creative Director, Designer: Todd Dexter
ACD, Copywriter: Laura Reilly
Developer: Shawn Sheeley

DOOR C @ CARLSON MARKETING WORLDWIDE

Location: USA