This banner ad uses a photograph of a hotel entry to highlight the beauty of Regent hotels. Also, the door man in the photo is animated to help bring the property, as well as Regent¹s tagline, ³Live the Luxury,² to life. This ad, placed on Economist.com, was designed to secure Regent as a luxury brand in consumers¹ minds and entice them to live the luxury themselves.
Contributors:
VP, Creative Director, Designer: | Todd Dexter |
ACD, Copywriter: | Laura Reilly |
Developer: | Shawn Sheeley |
DOOR C @ CARLSON MARKETING WORLDWIDE
Location: USA