The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

HEARST DIGITAL MEDIA & KABOODLE


TARGET ELVES

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Best Consumer Goods Integrated Ad Campaign

This single-site program leveraged the strengths of an existing, vibrant online community – social shopping site Kaboodle.com, the largest site of its kind on the Web – and reinforced Target’s brand position during the holiday season. It did so with user-generated content, custom landing pages, and custom ads.

Contributors:

VP Advertising & Business Development - Kaboodle: Shari Gunn
VP, Sales & Marketing- Hearst Digital Media: Kristine Welker
Marketing Manager: Jennifer Nowak

HEARST DIGITAL MEDIA

Location: USA