"Reporters without Borders" is fighting for press freedom. To call attention for this matter, RSF decided on an online ad targeted specifically at people most likely to support RSF: Readers that share their opinion online (according to Forrester 19% of the online population). Therefore we demonstrated the impact of online censorship by transforming/hyjacking a user's comment. A banner imitates the comment section of newspapers/blogs. After the commenter typed a few words, the text is deleted and a fake, partisan message is written automatically. The message then is posted (in the commentator’s name) onto the website/blog, before the resolution pops up and calls for press freedom.
