Audience
Women ages 40 and up with higher than average income and education, who love to entertain and also enjoy researching and sharing entertaining advice online.
Goals
• To increase awareness of Stacy’s Chips brand as well as its new site and brand campaign.
• To create an editorially integrated concept that would align the brand with simple, yet sophisticated entertaining ideas.
• To design and create a groundbreaking, editorially integrated custom program within Epicurious.com.
• To seamlessly weave Stacy’s branding throughout into all aspects of the program in a sophisticated, elegant way.
• To generate excitement, continued interest and a user database.
