Best Financial Services Online Video

The audience for the Volatility e-mercial is financial advisers who need both innovative and time-tested tools and resources to rebuild clients’ confidence and their businesses. Effectively responding to this challenge and positioning John Hancock as a one-stop shop for relevant resources are the goals of our Volatility e-mercial. In under two minutes, we have to capture advisers’ attention, impress them with our resources and encourage them to turn to our new Volatility site at www.jhfunds.com. To accomplish this, our Volatility e-merical must confidently addresses advisers’ most important goals, which we group in three categories: 1.Communicate proactively with your clients using our client-approved materials. This includes e-mails to send directly to clients, interactive charts to help clients maintain perspective and educational videos on understanding how markets act. 2.Educate your clients on the importance of long-term investing and staying the course with our timely resources. This includes client seminars and support materials and engaging market volatility and recovery materials. 3.Evaluate your clients’ portfolios using innovative portfolio evaluation tools to delve into client portfolios. This includes: •John Hancock Funds Portfolio Insight, offering access to the entire mutual fund universe and providing portfolio transparency and analysis. •John Hancock Proposal Builder, enabling advisers to create customized proposals and respond to clients’ asset accumulation and retirement income needs. Our Volatility e-mercial succeeds in getting advisers’ attention, compelling positive action and encouraging repeat visits. Advisers’ response is so positive that we also use the e-mercial as a tour on the Volatility site.

Contributors:

	John Hancock Funds Marketing Team

JOHN HANCOCK FUNDS

Location: USA