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easyjet_promos and easyjet_ch are the two twitters of easyJet Switzerland


Strategy :

twitter.com/easyjet_promos

easyJet_promos is the first twitter of easyJet and one of the first twitters for an airline in Europe. It was developed to inform Swiss Public in real time about the last offers of easyJet, new routes from and to Geneva, Basel, Zürich and special events. The number of followers is increasing continually. As Switzerland is a multicultural and multilingual country, the tweets are written at least in French, German, Italian, English, Spanish and Portuguese.

twitter.com/easyjet_ch

Is the second twitter of easyJet. The main goal of this twitter is to inform about cancelled, diverted flights due to extreme weather conditions and also about the easyJet brand news exclusively. This twitter is updated with a special application called multitweets (Beta version) allowed to update more than 130 twitters in real time.

Results :

easyjet_promos
900 followers

easyjet_ch
70 followers

links :

twitter.com/easyjet_promos

twitter.com/easyjet_ch

Contributors:

Developer and twitter expert:	Matthias Burel
Developer and twitter expert:	Laurent Rudolf
CEO - Strategy:	Stéphane Perino
Account Executive:	Luis Lea Plaza

AGENCE VIRTUELLE SA

Location: Switzerland