Interactive design shop Second Thought and client Sports Illustrated give fans an experience many of them have dreamed of: going on location as a swimsuit photographer, capturing images of the world's most beautiful women. SI has long been a leader in the integration of online promotion with editorial content and their popular Swimsuit Issue is the showcase for their most memorable brand engagements; this year is no exception.
"One Shot to Get the Shot" is part game, part video browser, part social networking application, part sweepstakes, and all about intimate user engagement with this popular, iconic brand. The innovative Flash game challenges users to become SI swimsuit photographers, acquiring the skills to capture and share stunning images during a simulated photo shoot featuring video of SI's sexiest models hard at work in four exotic locales: Portugal, the Maldives, India, and Chile.
The competitive, timed game uses video from actual modeling shoots to provide a realistic first-person experience in which the user controls the camera shutter, zoom, and pan, trying to capture the perfect image before time runs out; players are scored based on their accuracy and can challenge friends online. There's also a social networking app that enables free browsing through the videos, so users can capture their favorite still shots and post them to Facebook, Twitter, MySpace, and over twenty other sites. If that weren't enough, an integrated sweepstakes, sponsored by Gillette, will give one lucky fan the chance to attend an actual swimsuit shoot, in the flesh.
