In January 2009, when Equity markets around the world were in turmoil, Franklin Templeton Investments approached BlueRush about creating a video that would help investors through this market crisis. The goal was to empathize with investors who have seen their portfolios drop, but also re-assure them that the markets will rebound. The video was designed to be more informational in nature. To help educate investors about the cycles in the market and let them know that, over the long term, investing in the market is a safe and profitable investment. In fact, the best time to invest is when the market is down and things appear to be at their worst -- and that is supported by historical data from markets around the world.
In the end, the Don’t Lose Twice videos were well-received by investors and advisors alike, and helped give some perspective to the market turmoil of 2009.
